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The power of raffles: the unsung hero of the fundraising mix

Blog | Fundraising advice
March 20, 2024
Fundraising raffles for non-profits

For charities and non-profits, creating a diverse and effective fundraising mix is fundamental. It ensures sustainable income streams and broadens audience engagement. While donor programmes and large-scale events receive well-deserved attention, there’s an unsung hero that is often overlooked: raffles. Despite their simplicity, raffles hold the power to significantly boost fundraising revenue. At StarVale, we help non-profits build successful raffles that complement the overall fundraising mix and create a new income stream.

Meet your new fundraising champion

Raffles can deliver significant results by boosting and diversifying your fundraising revenue. Here are just a few reasons why they’re the stand-out champion you need to add to your fundraising mix:

  • Expand reach: by offering major prizes such as dream holidays or substantial one-off cash rewards, raffles are a unique way to appeal to a wider audience and attract new supporters.
  • Cultivate loyalty: raffle subscriptions encourage repeat engagement, building a dedicated base committed to your cause. This means supporters can be set up to buy tickets every time you have a raffle.
  • Amplify generosity: when purchasing a ticket, supporters can round up their ticket price with a donation.
  • Complement other channels: raffles enable cross-pollination across other fundraising initiatives, helping expand the overall fundraising result.

Introducing StarVale, your weapon of choice

If raffles are the fundraising heroes, StarVale is your weapon of choice, empowering you with the ultimate tool for maximising your fundraising success.

Comprehensive raffle services

We specialise in the full range of online and offline raffle strategy, management and fulfilment services. StarVale can handle anything from physical ticket responses, direct mail management, marketing and promotions to raffle administration and beyond. With over 25 years of experience working with leading UK non-profits, we provide unmatched insights to help you achieve fundraising growth. 

Personalised support

StarVale crafts raffle campaigns aligned with your specific goals, ensuring optimal outcomes within your budget. A dedicated account manager guides you every step of the way, guaranteeing a smooth experience with prompt assistance and expert advice always available. We prioritise clear communication and exceptional service for both you and your raffle participants, fostering lasting engagement and goodwill.

Technological ingenuity

StarVale boasts a team of experts who design, develop, test, and maintain all our in-house systems, software, databases, and websites.  We treat each raffle as unique, tailoring the platform to meet your specific needs. We don’t rely on off-the-shelf solutions or generic templates that might not represent your brand effectively.  As part of the Jumbo Interactive Group, we leverage the technology and innovation of a world-leading lottery provider.

Data-driven approach

StarVale actively analyses data and audience insights from previous campaigns to identify the most successful segments and strategies. This allows us to recommend the best approach for your raffle and deploy targeted marketing campaigns that resonate with individual preferences, maximising response rates and campaign effectiveness.

Unwavering compliance

StarVale has earned a reputation for best-in-class regulatory compliance. Our flawless track record speaks for itself. In 2023 alone, we operated more than 4000 lottery and raffle draws without a single compliance issue. StarVale is fully licensed and regulated by the Gambling Commission, ensuring complete adherence to Remote Gambling and Technical Standards and the Remote Testing and Audit Strategy.

StarVale has a proven track record of delivering exceptional results, partnering with esteemed organisations like Age UK, Greenwich and Bexley Hospice, and RSPCA. Elevate your fundraising efforts with our comprehensive raffle management services, and witness the transformative power of raffles in achieving your charitable goals. Get in touch with our team of experts today, and let StarVale propel your cause to new heights of success.

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StarVale, a subsidiary of Jumbo Interactive Limited, is a registered External Lottery Manager licensed and regulated in Great Britain by the Gambling Commission under account number 3273.