RSPCA
20 years
of lottery partnership
£30 million
raised for their cause
988,000
lucky winners
The RSPCA is celebrating a double milestone in 2024 – the 200th anniversary of changing animals’ lives for the better and 20 years of a thriving lottery program.
All animals deserve kindness, whether they live in homes, farms, labs, or in the wild. The RSPCA speaks up for them, protects, rescues, cares and raises funds to help create a better world for every animal.
The RSPCA’s lottery program has been an integral part of ensuring the longevity of their fundraising. Partnering with StarVale for the past 20 years, the program has provided critical income for animal welfare.
I’m immensely proud of what RSPCA and StarVale have achieved together. It’s a true partnership. Our lottery program wouldn’t be where it is today without their help, advice and support.”
Norma Gerrard
Head of Individual Giving
RSPCA
Approach
For two decades, the StarVale team have worked hand-in-hand with the RSPCA to ensure their lottery program drives crucial revenue for animal welfare.
StarVale’s comprehensive external lottery management services are key to the lottery program’s success. They provide expert guidance to create winning lotteries, cutting-edge technology, and seamless administration with end-to-end compliance. StarVale has helped the RSPCA continually improve their lottery, including the recent relaunch in line with their 200 year celebrations.
StarVale’s dedication, expertise, and innovation are the driving force behind the RSPCA lottery. This ensures the lottery raises vital funds while aligning with the RSPCA’s mission.
Results
The RSPCA lottery is a cornerstone of their fundraising strategy. It not only generates crucial revenue to create a better world for every animal but also expands their reach by attracting a broader audience. This diversification prevents over-reliance on any single income source and opens doors to a newer generation of supporters.
It’s a win-win for everyone involved – participants enjoy the chance to play for prizes, while the funds raised make a real difference in the lives of all kinds of animals.
The success of the lottery program has a lasting impact. It ensures the longevity of the RSPCA’s fundraising efforts, allowing them to continue their vital work for years to come.
StarVale has the specialism and the expertise to give advice at all times with regard to our lottery program. We know we’re in safe hands.”
Norma Gerrard
Head of Individual Giving
RSPCA
Find out more
Contact us today to discover how StarVale can help you
elevate your fundraising efforts with a lottery program.
