Expert hospice lottery fundraising and migration
Our experience of helping hospices grow their lottery fundraising income, for over 25 years, gives us unique insight into the current challenges and opportunities.
Fundraising is a challenge: choose the right partner for migrating and growing your lottery
Our experience of migrating hospice lotteries or building from scratch, has helped many hospices across the UK overcome the financial pressures of raising a constant source of income. As a result, we understand that there’s a constant demand to increase funding.
The non-profit sector and specifically healthcare charities are overburdened by financial challenges and are constantly looking for ways to innovate and grow. In fact, hospice sector leaders have estimated that there will be a 25% increase in the need for palliative care in the UK over the next 25 years.
Redefine your lottery income generation
With the demand for services increasing as the UK also faces a health crisis, hospices are burdened by ongoing funding shortages. In addition to the cost-of-living crisis influencing people’s spending priorities and causing a reduction in regular giving, hospices are faced with numerous challenges. Increased cost in door-to-door canvassing and updated regulation also contribute to constant financial pressure.
When faced with economic hardship, hospices are continuously challenged to evaluate their lottery fundraising performance and redefine their income generation strategies.
Transform your lottery fundraising into a profitable and sustainable income stream
Partnering with an experienced External Lottery Manager (ELM) offers many advantages which could greatly help alleviate the stress of managing a lottery in-house. Undoubtably, this collaborative approach to managing the lottery can help reduce overheads and administrative strains for hospices.
As an ELM, we class ourselves as an extension to your team. Consequently, we prioritise building strong relationships and partnership to ensure your lottery exceeds the goals and expectations for your charity/hospice. And, because you and your team’s time is valuable, working with us will give you more time to focus on growing the lottery, trusting us to administer and manage the lottery.
Our market-leading ELM services include:
- Lottery migration and management
- Bespoke lottery software
- Compliance (Gambling Commission, BACS, PCI)
- Marketing strategy and support – retention and engagement
- Data capture and fulfilment requirements
- Dedicated player support
- Comprehensive campaign analysis
- Payment provision and processing
- Market development/innovations
- Dedicated relationship management
The sky’s the limit with StarVale
StarVale are trusted to run the largest hospice lotteries in the UK including The Myton Hospices in England, and The Prince and Princess of Wales Hospice in Scotland. We also manage Macmillan Cancer Support and Age UK as well as over 50% of our clients are hospices.
Our lottery solution is built on extensive experience shaped by data-driven decisions, strategic review of current operations, player-centric games design and acquisition, innovation and engagement.
Because of our experience and in-house capability, we provide you with a seamless transition, ensuring a smooth migration from your existing lottery, empowering you to grow your funding programme and build a sustainable income stream.
Grow your fundraising lottery with expert support
Throughout your lottery set up, you’ll benefit from dedicated account and relationship managers who will work with you, advising on all aspects of your lottery programme. We advice on multi-channel acquisition strategies, player stewardship and retention and ensuring absolute compliance and security.
Ultimately, you want your fundraising lottery to be profitable and deliver the best return on your time and financial investment.
If you’re ready to migrate and grow your lottery or want more advice, speak to us.
Helping hospices generate an ongoing, resilient revenue stream
Hospice care in the UK is free at the point of care but providing these services is costly. While hospices receive some funding from the NHS, usually between 20% – 30%, the lion’s share of their income comes from fundraising, trading income, and charitable donations.
A lottery run by or on behalf of hospices offers a low-risk way to give as it’s affordable: tickets are typically inexpensive at £1 per entry, making it an accessible way for many people to contribute.
Fund for a better future for patients and their families
Running a hospice lottery is the ideal win-win income generation strategy as participants support a good cause and have a chance to win prizes, which encourages more regular advocacy.
This regular and reliable income helps to support and deliver the vital services provided by hospices, for the long term. In addition, the lottery income helps to fund extra nursing staff and better care facilities, thereby ensuring patients and their families receive more support.
The benefits of running a lottery
A lottery offers many advantages including a proven source of income generation for hospices, and should therefore always be considered as a standard or regular income resource. In addition to providing regular income, which is crucial for planning and delivering continuous care, lottery fundraising attracts new supporters who might not otherwise engage with the hospice.
A significant portion of the money raised through ticket sales goes directly to funding hospice services, covering costs like specialist nurses, therapists, medication, and emotional support for patients and their families.
If you’re ready to start a hospice lottery, speak to an expert today!
